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Young Vic, 66 The Cut, Waterloo
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Last Updated: 6 June 2023

The Young Vic Company is dedicated to protecting the privacy of those who use our services.  We are the data controller for your personal data and will ensure it is used and stored in accordance with the Data Protection Act (2018) and the Privacy and Electronic Communication Regulations (2003).

The Young Vic Company is a registered charity (number 268876) and a company limited by guarantee (01188209) registered in England and Wales.  The Young Vic Company operates the subsidiary Young Vic Productions Limited (company number 06238751) and all data processed by the subsidiary is controlled by the Young Vic Company.

Who Are We?

The Young Vic is a producing theatre located in London.  We want to maintain the trust and confidence of our audience, participants and supporters as well as visitors to our website by ensuring you fully understand the way that we use your data.

Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it, how we keep it secure and how long we keep it for.  It also explains how you can control the data we hold, including how to update your information when it changes.

Any information you provide us with helps us to deliver a more personalised experience and smoother ticket buying process.

  • Contact Info


    By post: Data Team, Young Vic, 66 The Cut, London, SE1 8LZ

    By email:

    By phone:
    +44 (0) 207 922 2922

How do we collect your personal information?

When you engage with us as an audience member, donor or Taking Part participant, we collect your information. This could be when you purchase a ticket or a membership, make a donation, sign up to a Taking Part project, sign up to our mailing list, or register on our website. These interactions may occur online, in person or over the phone.

We may also collect information from publicly available sources as part of our fundraising practice. This may include obtaining information from individuals working on our behalf such as our development board and from organisations that book fundraising events or have memberships with us for their hospitality packages or corporate workshop events.

  • A detailed listing of how we collect data is as follows:


    1.  When you create an account on our website at Your account allows you to do the following:

    • Purchase tickets
    • Join as a member
    • Make a donation
    • Sign up to our mailing
    • Update your communication preferences
    • Give us your access requirements


    2.  When you interact with us in person to:

    • Purchase tickets
    • Join as a member
    • Join as a supporter
    • Make a donation
    • Attend a show or event
    • Attend a fundraising event or workshop
    • Sign up to a Taking Part project
    • Sign up to our mailing list
    • Give us your access requirements
    • Give feedback


    3.  When you contact us by phone to:

    • Purchase tickets
    • Join as a member
    • Join as a supporter
    • Make a donation
    • Attend a fundraising event or workshop
    • Sign up to our mailing list
    • Give us your access requirements
    • Give us your dietary requirements for fundraising events
    • Give feedback


    4.  When you contact us via post

    • Join as a member
    • Join as a supporter
    • Attend a fundraising event or workshop
    • Sign up to a Taking Part project
    • Give feedback


    5.  When you email us with any information relevant to your booking, including the

    • Access requirements
    • Dietary requirements for fundraising events
    • Give feedback


    6.  When you visit our website: 


    7.  When you purchase tickets to our shows via a third party


    8.  When you reply to a survey we have sent and choose to supply your email address. If you do not give us your email address, your answers will be anonymous.


    9. Via Social Media

    We may collect some personal data (name, address, phone number, booking details) when you enter competitions or give us booking details for customer support through social media.  We also collect and track anonymised data on our social media audiences to better understand the ‘groups’ of people who engage with us online.  We use this to ensure we engage with audiences and groups of people who are new to us.


    10.  Via publicly available information such

    • Google
    • Companies House
    • Charities Commission
    • Donor Boards
    • Information published in articles / newspapers


    11. Via CCTV footage when you visit our venue

    We use CCTV recording equipment in and around our premises for monitoring and security purposes in line with CCTV guidelines.


    12. Via filming and photography in our public spaces

    We will always put up notices when filming or taking photographs and give individuals the option to not be captured.


    We may collect any of this information from a person working on your behalf with your consent such as a personal assistant or carer.

What types of information do we collect and where from?

We only collect information that’s necessary to carry out our business or to deliver our charitable objectives. The more ways you engage with us as an organisation, the more data we will require in order to provide the necessary services required. There are occasions where you can choose to not provide us with the information we require, but this will then impact the service we are able to provide.

  • The information we may collect from you is as follows:


    We may collect from you:

    • Prefix and full name
    • Gender
    • Email address
    • Billing address
    • Phone number
    • Date of birth
    • Age range (survey only)
    • Ethnic origin (survey only)
    • Payment card details - please note we do not save these details and therefore only retain the last four digits of your card in our database
    • Delivery address
    • Bank details for direct debit instructions
    • Access requirements
    • Whether you identify yourself as having a disability (survey only)
    • Dietary requirements (for fundraising and press events only)
    • Contact preferences
    • Emergency contact details (for project participants only)
    • Borough (for project participants only)
    • Job information
    • Imagery (CCTV, photography and video)


    This is not an exhaustive list and we may retain different types of information for different individuals based on the service we are providing.  For information on how long we retain your data for, refer to the ‘how we protect data’ section of this policy.

    We also keep a record of your interactions with us in our database, such as what shows you have purchased tickets to, when you have had an active membership, any projects you may have participated in or supported and whether you have received, opened or clicked through any emails we may have sent.

    We also may collect an automatically populated IP address when you use our website or email service.  This public IP address is a unique number which allows a computer, group of computers or other internet connected device to browse the internet. The log file records the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version. This information is collected to help diagnose and manage the website, to audit the geographical make-up of users, and to establish how they have arrived at the website.

    We do use cookies which retain information about your online behaviour, preferences and settings. For more information, please refer to our cookie policy.

    Third Parties

    We may also obtain your data from third parties, such as organisations with which we enter into a co-production. These organisations should not pass on your data to us without your knowledge and only if it is required in the performance of a contract or within our legitimate interest. The third party will require your permission in order to share your data with us for marketing purposes and we will always notify you within 30 days of receipt of your data.  You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.

    Social Media

    Depending on your settings or the privacy policies for social media services like Facebook, Instagram or Twitter, you may give us permission to access information from those accounts or services, such as your behaviour on these services and across our site.  The majority of this behaviour is anonymised.  For more information on how to control your privacy settings for these services, go to the following links:


    Information Available Publicly

    We may collect information such as job history, trusteeship, political preferences, locality and philanthropic activities from places such as Companies House, Google,, and information that has been published in articles / newspapers.

Why do we collect your personal information and how do we use it?

The main way we use your information is to provide the services you’ve requested. We also use your information to help us better understand our audience’s needs and to inform you about Young Vic news. We will only contact you electronically about non-contractually related information when we have your consent to do so.

  • In more detail, we collect your information:


    To carry out our business and to provide a service or carry out a contract with you:

    • To fulfil ticket, merchandise, donation and membership requests.
    • To invite you to events or book corporate workshops as per your membership or sponsorship benefits. 
    • Process payments. Please note that the Young Vic does not store any credit card or other payment information once the transaction has been completed.
    • Provide the best possible customer services and to help us with internal administration.
    • Contact you with important information relating to your booking or purchase, such as confirming your order, reminding you of an upcoming performance you’ve booked for or letting you know about cast changes or building works that may affect your visit.
    • Ensure we can provide an equitable service online and in person for those who have declared their access requirements with us.


    Where we have your consent to:

    • Send you updates via email about what’s on, ticket or membership offers, and news
    • Email you about a specific topic you’ve requested to hear more on such as specific productions and events, our community work or opportunities to support our work. 
    • Capture access requirements in order to ensure you have an enjoyable experience visiting our venue
    • Capture personally identifiable information through our post show surveys
    • Take pictures of you as a participant on a project
    • Advertise via digital advertising platforms about what’s on, offers and news
    • Share your details with other arts organisations who have co-produced work you may have seen at or in collaboration with the Young Vic. These organisations should contact you to let you know how they collected your data and to check that you’re happy to hear from them. You will always be able to opt out of their communications by contacting them directly.


    Where we have a legal obligation to:

    • Use CCTV recording equipment in and around our premises for monitoring and security purposes.
    • Collect your information for NHS Test and Trace.
    • Detect and reduce fraud and credit risk.  


    Where we have legitimate interest to:

    • Learn about your interests, access requirements and preferences so that we can contact you with information that is relevant to you.
    • Help us target our marketing and development communications and adverts so that they’re more relevant to you.
    • Send relevant invitations to events, press night or other fundraising opportunities via post or phone if we believe this would be of interest.
    • Receive data from our third party ticketing agents in order to process your booking on our ticketing system
    • Use your pseudonymised details to show you advertising on such Social Media platforms as Meta and Google or via other third party advertising that may appear on other websites you use. The information shared with these platforms is pseudonymised to protect your personal data. You can opt out of this by emailing The data shared with these platforms may include your name, email address, postcode and phone number.
    • Classify our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better, ensure we’re sending relevant messages to each group, and assist us with reporting and with our strategic planning. We may use third party processors to help achieve this (e.g. Baker Richards).
    • Participate in initiatives as required by our Arts Council England NPO funding, which build an aggregate picture of local and national audiences across all Arts Council England National Portfolio Organisations.Their tools allow us to understand how our audience in a local and national context and helps us to identify new audience opportunities.
    • Measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.
    • Analyse and continually improve the services we offer including our artistic output, our website and our other products.
    • Ensure we are maximising our ticket sales wherever possible.
    • Film and photograph the spaces in our building.  We will always give prior warning through signage in the spaces and a way to alert staff if you would rather not be captured.
    • Help us run the test version of our website and CRM system that we use internally to pilot new features and ensure the smooth running of our customer services.
    • Enable us to fundraise effectively because we are a charity.  For further information, see the below section.

We also collect information in order to better inform our teams about prospective donors, to fulfill our fundraising goals as a charity. This is to ensure we are providing appropriate opportunities for people to support our work, should this form of engagement be of interest.

  • More info on Fundraising:


    We are a registered charity and we rely on charitable support to maintain our work as a world leading home for innovative theatre artists, and to create opportunities for audiences of all ages and backgrounds to experience live performance of the highest quality. 

    We are committed to fundraising best practice and abide by the Fundraising Regulator’s key principles and behaviours of a fundraising organisation: to be legal, open, honest and respectful. We undertake to comply with relevant law and regulations, including the Proceeds of Crime Act, Data Protection, Tax and Gift Aid legislation and Charity Commission guidance.

    Every year, we need to raise approximately one third of our income from voluntary donations to deliver our work.  To do so, we aim to better understand both our audience’s engagement with the Young Vic to ascertain any potential interest in supporting us further, and to identify potential future audiences and prospect individual, corporate and trust and foundation supporters through specific research.

    We will do this in a number of ways: 

    1. Current audience

    We will seek additional information from a small number of our audience, including Young Vic booking patterns, individual connections, business network information and publicly available information relating to: residential location, wealth and assets, family (not including information about children unless given personally or made public by the individual concerned), career, donations to other organisations (including political parties where they are made public by the individual), hobbies and interests to create a profile of their interests and preferences. 

    This helps us understand the background and interests of the people who are currently engaging with our work and may subsequently choose to support us, enabling us to make appropriate invitations and requests for donations to those who may be able and willing to give. We may also use publicly sourced information and images to help identify individuals who attend our special events, and we may send information about upcoming events, workshops, talks and other invitations, if we believe these may be of interest. These could include opportunities to get closer to our work by joining our Friends and Good Friends Scheme, Soul Mates and corporate membership groups or corporate sponsorship, trust and foundation support or other relevant fundraising initiatives.

    2. Current donors

    We will ask all individual donors at our Soul Mates level and above for their consent for us to email them specific fundraising email communications, or email them invitations as per the benefits of their engagement with us. We will always endeavour to tell them about the aspects of our work that we think are most relevant to their interests, including ways to support our artistic program, our artist training programs and the work in our community.  

    As part of Soul Mate benefits we ask for permission or preference for accreditation in programs, online in our annual review and on thank you panels in our building.  We respect the rights to anonymity if the donor so requests.  Our aim is to always to ensure our communications to our supporters are personal, relevant and timely, and designed to provide the most rewarding engagement with our work. Our donors tell us that tailored and relevant communication is a priority for them -  we consistently review this (through methods such as asking for feedback and occasional telephone campaigns) to try and make sure we’re getting this right. 

    We will also ask for all Friends and Good Friends consent to receive specific fundraising digital communications.

    If you wish to receive fundraising communications via email, we encourage you to sign up to our mailing list and update your opt in preferences. You can also do this by telling our Welcome Team or Development Teams over the phone or in person. 
    We respect anyone’s right to withdraw their consent from this form of electronic communication and once informed of a preference change, we will cease this form of contact. 

    3. Prospect research

    We will use research from a number of different publicly available sources to identify potential supporters and their interests in addition to those of our current supporters, aiding us in our fundraising activities. This may include newspaper websites and archives, housing market websites and the electoral roll as well as official websites of companies, charities and other arts organisations. In addition to this research we also make use of company, director and shareholder information from publicly available, officially registered information providers, such, LinkedIn and

    If we have identified a specific company or trust and foundation through this research that we believe may be interested in supporting our work, we may contact the people specifically connected to these bodies via publicly available contact information, such as a relevant work email address. If we identify an individual, we may contact them via phone or by post.  As a charity, we believe that this in the legitimate interest of our fundraising needs. We will always ensure we conduct an appropriate legitimate interest assessment to ensure that we are not infringing on your rights.

    The Development Department monitors potential donations and corporate partnerships for compliance and risk. Final decisions may be escalated to the Board of Trustees. It is our Board’s responsibility to act in the best long-term interest of the Young Vic and to act prudently when deciding to accept or refuse voluntary contributions. The Board will refuse a gift if it can reasonably conclude that its acceptance would be more likely to be detrimental to the organisation than its refusal.

Who do we share your information with?

The Young Vic will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent. We will ask for your consent to share personal information with organisations we have co-produced work with that you may have seen in our theatre or in collaboration with the Young Vic at another venue. These requests will be specific to the individual organisation so that your consent decision is informed.

We use a number of data processors in order to help us provide the services you request. These organisations are obligated to act on our instruction in relation to their use of your personal data and do not have any control over your data in their own right. We make sure anyone who provides a service for the Young Vic enters into an agreement with us and meets our standards for data security. They will not use your data for anything other than the clearly defined purpose relating to the service that they are providing.

  • Examples of what data we may share and/or who we may share it with are as follows:

    • Name on card, credit card number, billing address, CVV amount of transaction and order number with Mastercard Payment Gateway in order to process credit card transactions
    • Name on bank account, bank account number, sort code, amount of direct debit, frequency  and customer number with Rapidata in order to process direct debit transactions
    • Name, address, sort code and account number with Bottomline in order to complete modulus and know your customer checks
    • Name, email address and mobile number with Wordfly in order to produce e-marketing campaigns, cancellation communications, and pre & post show emails (e-marketing campaigns require consent)
    • Order details, which may include your name and address, with external ticketing providers where we are selling tickets to shows that will be fulfilled by the third party.
    • Service providers who use booking data for analysis and research purposes, and benchmarking across the industry, specifically: 
      • The Audience Agency for the purposes of the Audience Finder initiative.  For more information on the data they collect, head to their Privacy Policy:
      • Purple Seven in order to benchmark our organisation against other subsidised and commercial venues.  This allows us to gain a further understanding of our audience’s behaviour and gives us insight into potential new audiences
      • Society of London Theatre / UK Theatre and Baker Richards Consulting Ltd in order to contribute to theatre sales data aggregation and to benchmark our organisation against others. Data is anonymised and processed for statistical/research purposes. 
      • Baker Richards Consulting Ltd in order to classify our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better, ensure we’re sending relevant messages to each group, and assist us with reporting and with our strategic planning. 
      • PWC in order to do audience analysis and development, and relevant benchmarking. By having access to this information, ACE can understand what impact their funding is having and continue to advocate to government and elsewhere. PWC are not able to use the data collected for any purpose other than the requirements stipulated by Arts Council and are not able to commercially exploit the data at any point during the contract or beyond. The data will not be retained by PwC at the end of the contract period. 
    • List of major donors to funding bodies (we always respect anonymity where requested)
    • Named third party organisations if you ticked the relevant opt-in box when you purchased tickets. In these instances, we may supply your personal information to that specific organisation only
      • We will only supply full name and email address in these data shares and only with your consent
    • Other organisations such as competition organisers if you choose to take part in such activities that need administration by third parties and you choose to opt in for contact from those organisations.
      • We will only supply full name and email address in these data shares and only with your consent
    • Any answers you give in one of our post-show surveys via Survey Monkey.  For more information on how Survey Monkey protects your data, refer to their privacy policy
    • Third party advertisers (such as Meta or Google) to help us identify customers similar to our audience or to serve adverts they deem relevant to you on third party websites. The information shared with these advertisers is pseudonymised to protect your personal data. You can opt out of this by emailing The data shared with these platforms may include your name, email address, postcode and phone number. 
    • Third party advertisers (such as Facebook or Google) to help us identify customers similar to our audience or to serve adverts they deem relevant to you on third party websites. The information shared with these advertisers is pseudonymised to protect your personal data.
    • Our ticketing system provider Tessitura who provide support should our ticketing system require maintenance
    • Where required to do so (for example, if required to do so by the ‘know your donor’ principles under charity law or a court order), or when requested by the police or a regulatory or government authority investigating illegal activities


    The Young Vic is not responsible for the privacy notices and practices of other websites even if accessed using links from and recommends that you check the policy of each website you visit and contact its owner or the Data team if you have any concerns or questions.

    Despite all our precautions, no data transmission over the internet is 100% secure. So, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk.

How do we protect your data?

The Young Vic is committed to protecting the personal information you entrust to us. We adopt robust and appropriate technologies and policies, so the information we have about you is protected from unauthorised access and improper use e.g. your online account is encrypted and our own network is protected.

  • More info on protecting your data:


    As part of the services offered to you through the Young Vic website, the personal information you provide may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of the computer servers used to host the website are located in a country outside of the EEA. If the Young Vic transfers your personal information outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this privacy notice.

    The Young Vic may transfer your data to the USA to organisations such as Facebook, Google or Wordfly. The USA has weaker data protection laws than that of the EEA and therefore we will ensure that only organisations who are a part of the EU privacy shield initiative will handle your personal information. More details on this certification can be found at

    We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfil our legal obligations. We will not keep more information than we need. The retention period will vary according to the purpose, for example if purchasing a ticket only, we will typically keep your data for up to ten years from the date of your last point of engagement whereas if you have become a supporter of the Young Vic, we will hold your details indefinitely. For further information about how long we will keep your information, please contact the Data Team using the contact details outlined in this notice.

    If you ask us to stop sending direct marketing communications to you, we will retain the information required (e.g. name, address or email address) to ensure we adhere with such requests.

What are your rights?

You should find it easy to access and amend the personal information that we hold on you, or request that we stop contacting you. It’s your data and we want to make sure you feel in control of it.

  • More info on your rights:


    If you have an online account with us, you can amend your personal details and email contact preferences at any time. Simply sign in on the web site and access your account by selecting your name at the top of the page.

    Or, if you prefer, you can contact us by phoning, emailing, or writing using our contact details below.

    Every email we send to you will include details on how to change your communications preferences or unsubscribe from future communications.

    You can  request full details of personal information we hold about you under the Data Protection Act 1998, or after 25 May 2018, The General Data Protection Regulation, by contacting the Data Team. Please send a description of the information you would like to see, together with proof of your identity to

    At any time you have the right to ask the Young Vic to amend or to stop how it uses your personal information including for marketing purposes.  You can do this by signing in to the website and accessing your account details or if you don’t have an account or if you prefer to, you can contact us by phoning, emailing or writing using our contact details below.
    You have the right to get information held about you by us corrected. If you have any concern about the accuracy of your personal data, please let us know using the below contact details.
    If you would like us to remove the personal information we hold about you, please contact us using the below contact details.

    By email:
    By phone: +44 (0)20 7922 2922
    By post: Young Vic, 66 The Cut, London, SE1 8LZ

    You have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office –

How do I find further information?

Further information on data protection regulations and laws can be found here: